Balanced Scorecard


fruiStrategy® Balanced Scorecard

A thorough strategy execution that supports Dr. Kaplan and Dr. Norton's Execution Premium methodology is fruiStrategy® Balanced Scorecard. The solution through structure approach to the overall strategy execution process includes a complete framework to handle project management, risk management, compliance management, communications management, and review management.

Balanced Scorecard is a framework that translates an organization’s strategy into a set of objectives and measures, and aligns the organization to them though it’s planning and control processes”— David Norton.

Less than 10% of strategies effectively formulated are effectively executed – Fortune Magazine

Strategy execution is the key challenge for majority of senior executives of any organization. Kaplan-Norton Balanced Scorecard is proven methodology for strategy execution used by many high performing organizations.

The Four Perspectives

The Balanced Scorecard generally relies on four perspectives to monitor Organizational health. The perspectives can be different for non-profit or shared services etc.

Financial Perspective: The financial health of any enterprise is critical for long-term survival. Typical measures used by organizations include revenue growth, operating income, return on equity, and other measures of interest to owners.

Customer Perspective: The customer perspective compares the enterprise’s service to the competition’s service. Specific metrics vary by industry but most focus on time, quality, and service levels. Metrics common to most industries include customer satisfaction and enterprise responsiveness.

Internal Process Perspective: This perspective helps the enterprise understand the efficiency and effectiveness of internal business processes and supporting technologies. Many companies focus on the time to take an order, on-board a new hire, or complete other internal processes.

Learning & Growth Perspective: This perspective considers the degree to which the enterprise can evolve and improve the way it supports its goals. Organization capacity monitors people, culture, organization, and the infrastructure to support them.


Strategy Map

A strategy map is a straightforward diagram that depicts the relationship between strategic goals in a logical, cause-and-effect manner. As it is used to swiftly communicate how value is created by the organization, it is one of the most effective components of the balanced scorecard technique. Every employee may see how they contribute to the accomplishment of the organization's goals with a well-designed strategy map.

Strategic goals and measures are included in a balanced scorecard. Actuals and objectives will be part of the measurement. We must choose the right strategic initiatives/projects if we are to meet the goals.

fruiStrategy helps you to define dynamic strategy map which include time dependent objectives, drill down to stories, drill down to performance numbers, send action messages for performance gaps, and monitor business performance holistically.

Value Gap Analysis & Closure

Value gap is the performance gap that cannot be filled by current resources or abilities to meet strategic projections. Value gaps can be determined by product/service categories or geographic locations. The predicted revenue gaps are often filled by strategic goals, projects, and actions. During the execution of the plan, the methodical description of value gaps and how they will be closed can provide invaluable knowledge.

The value gap closure performance can be recorded as part of BSC reporting and hence you can keep the track of link of strategy plan to execution.


Strategy Reviews & Actions

The management of an organisation evaluates the effectiveness of a chosen strategy's implementation, its level of success or failure, and the performance of the entire organization through the process of strategy review.

Reporting of KPI actuals, initiative performance, people performance is the key process in all organizations. The process will be simplified by robust automation to any ERP or other systems.

The review meetings are decision-driven meetings that focus on the big picture rather than tactical issues and identify new value-creating opportunities within a business.

Performance Reporting

The performance of an organization's overall strategy may be monitored and improved by using a range of reports that can be retrieved from the balanced scorecard. A report with all of the scorecard's indicator values, a report with data on leading and lagging indicators, a summary of all initiatives with budget and duration, a report with goals, initiatives, and the people in charge, a report with the mission, vision, core values, and strategic themes, a report with all of the scorecard's strategy maps, and any other customised reports that are required are just a few of them.

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Artificial Intelligence

Industry Standards

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Machine Learning

Industry Standards

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Process Mining

Industry Standards

Key Features

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Strategy Planning & Analysis

The process of developing a strategy includes strategy analysis, which must be connected to the execution of the strategy. The module enables linking of the implementation of the strategy plan. The solution includes all essential tools for strategy analysis, such as SWOT, PESTEL, Porter's Five Force Analysis, cause and effect, scanning, and others.

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Strategy Projections & Value Gap Analysis

To discover strategies to close value gaps through strategic initiatives, objectives, and other strategic actions, keep strategic projections by product group or service group in place. Value gaps can be determined by product,service, categories, and geographic locations.

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Strategy Mapping

The most important part of executing a strategy is the strategy map, which shows the causal relationships between the strategic goals. Cause and effect analysis can be related to a strategy map. Departmental strategy maps, business unit strategy maps, and the overall organisational strategy map can all be updated together.

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Balanced Scorecard

A balanced scorecard is a framework that converts a company's strategy into a list of goals, measures them, and helps the company align itself with those goals through its planning and control procedures. Establish ownership, viewpoints, topics, goals, measures, and initiatives.

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Alignment of People, Processes, & System

Describe how all organisational units, including corporate offices, business units, support units, and departments of business units, are aligned with respect to strategic objectives, business processes, people, systems, and structure.

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Alignment of Corporate & Business Units

Describe how business unit departments should work with HR, Finance, IT, and other corporate support units to achieve the corporate unit's strategic goals and operational goals.

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Objectives & Key Results

For business units and corporate units, define Goals, Key Activities, and desired outcomes (OKR) to achieve excellence in attaining OKR results as part of strategy execution in alignment with BSC framework. The organizational goals, Objectives, Key Results, initiatives, OKR performance reporting, OKR reviews, overall organizational performance can be automated.

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Industry Best Practices KPIs

A key performance indicator is a quantifiable figure that shows how well a business is accomplishing its main goals. KPIs are used at many levels to assess their effectiveness. These KPIs could be centred on an organization's departments' overall performance and operational procedures. In addition to default KPIs, "fruiStrategy" can offer the ability to build KPIs.

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Initiative Management

The explicit goal of strategic initiatives is to close the performance gaps established by the plan. A strategy cannot be carried out with only one initiative. It necessitates a number of actions. With "fruiStrategy," businesses can better connect their initiatives with various strategic goals that are geared at accomplishing those goals.

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Strategic Reviews & Updates

You can save the tale of themes, objectives, and initiatives that follow a specified format using "fruiStrategy." With an objective/theme/initiative story, you may examine a single strategic objective, topic, or initiative along with all of the accompanying data, track data over time, and share the findings with different recipients by saving data.

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Linking Business Planning & Budgeting

Find the optimum fit for strategic alignment by tying strategic projections to business planning. Strategic predictions can be used to generate financial statements as part of the budgeting process, which will then drive the entire budgeting process to achieve the desired result.

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Enterprise Project Management Office

Manage every portfolio, programme, and project in alignment with the strategic goals and balanced scorecard. It is possible to maintain the scoring system used to assess the performance of specific projects, programmes, and portfolios as well as to report on the results on a regular basis.

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Enterprise Risk Management

Determine the hazards that are tactical, operational, and strategic in nature. Establish and maintain risk management and mitigation methods with allocated funds. An organisation can effectively manage risks by conducting a periodic review of the risk status.

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Compliance Management

Use a calendar that is well-organized, has planned events, reminders, attached documents and formats, and ownership of compliance management to handle all compliance obligations and their renewal requirements. Organize and execute all the compliance related activities.

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Communications & Alerts

Via the alerts mechanism, all strategic communication and alarms may be controlled effectively. The emails and texts can be used to provide information, serve as reminders, or request further action. The actions can be completed, and the open points list can be frequently examined.

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Dashboards & Reports

Analyze projects, measures, risks, value gap analysis, and reports for balanced scorecard performance using performance dashboards. Initiatives, measures, objectives, and the overall balanced scorecard can all be tracked in the reports.

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Strategy Refresh

It is possible to closely monitor the evolving strategies and strategic directions, and any modifications to those strategic directions can be updated through a strategy refresh system. The most relevant and the right strategies are always at check.

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Data Integration

The measure values for actuals can be reported using a variety of data sources, including manual excel sheets, ERP, budgeting systems, and line-of-business systems. All the data sources are seamlessly integrated and the required data can be anlalyzed.

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User & Security Management

With adequate security management, the user management can be established to control access to all modules, sessions, and reports. necessary access rights for the modules as needed.

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Create operational budgets using general ledgers, departments, WBS, profit centres, cost centres, and driver-based modelling. Create predicted financial statements and budgets for capital expenses.

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Technology Empowered

To deliver integrations, intelligent notifications, and performance monitoring, the system is powered by process mining, AI & ML models, IoT integrations, and RPA.

Key Benefits

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Everything needed for Strategy Execution

In a single platform, you may access all the tools, business procedures, review procedures, alignment procedures, and performance management procedures.

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Holistic Approach

Complete solution enabling strategy execution through the Objectives and Key Results (OKR) Methodology and the "Execution Premium (XPP)" of Dr. Kaplan and Dr. Norton.

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Strategy Map & Balanced Scorecard

Establish ownership, strategic objectives, metrics, and targets for the Balanced Scorecard, as well as perspectives and themes.

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Align with Objectives & Key Results

Establish your objectives, key activities, and results, then monitor your progress to ensure that your strategy is being properly executed.

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Best Practice Definition of Measures & KPIs

Access to KPIs and industry best practises that can be utilised to accurately construct metrics for strategic objectives.

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Benchmarking of Targets

Compare performance against targets and actuals for each metric to the performance of similar business units, the performance of the industry, and the ideal target values.

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Integrated Initiative Management

Monitor strategic projects by reporting on their progress on a weekly, monthly, or quarterly basis, along with updates on their progress in terms of budget and schedule.

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Robust Alignment

Manage the progress of the alignment index by aligning the organisation with the corporate to business unit, support services, business processes, and strategic goals.

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Excellence in Project Management Operations

Manage corporate PMO activities with proper portfolio, programme, and project definitions and connect them to the strategic management process in a seamless manner.

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Avert Risks & Focus on Strategic Success

Identify and manage risks and eliminate them in the strategy execution. Improve risk control through proper budget allocations.

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Manage Personal Scorecards

Report personal performance and make sure that the people are aligned to the organization. Measuring happiness index and alignment is the key for strategy execution.

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Manage Compliance Needs

Manage all compliance requirements through one setup and get regular alerts to revise compliance and other statutory requirements.

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Monitor Organizational Performance

Get the overall organizational performance and continuously review the overall performance index to help see the direction strategically.

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Link Strategy Planning to Execution

Perform strategy analysis with all best practices and identify strategy indicators to link to the strategy execution to test the hypothesis continuously.

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Strategy Reviews & Emerging Strategies

With the facts at hand, run strategy review meetings, report all reviews, analyses, and action items at the meeting, and tell all important stakeholders.


How it is done

Step 1
Develop Strategy

Perform strategy analysis, validate strategic choices, and formulate strategy to take the organization from current state to future state

Step 3
Align Strategy

Align everything in the organization including corporate units, business units, people, systems, processes, and everything else

Step 5

Execute operations efficiently and effectively, and complete projects successfully to achieve desired results and business growth

Step 7
Test & Adapt

Test the strategic assumptions regularly with the results to achieve strategic outcomes and quickly identify and adopt emerging strategies

Step 2
Translate Strategy

Translate strategy into strategy maps, balanced scorecard, initiatives, and fund them to executive desired results and key capabilities

Step 4
Plan Operations

Plan operations to achieve key process improvements, integrated demand and supply plans, budget, tactical and operational plans

Step 6
Monitor & Learn

Monitor the business through effective strategy review to ensure strategy execution and alignments and efficient operational reviews

What we can do for you


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